Starting small and thinking big: How Hotels Portsea engage guests through social media Social media in Asia extends well beyond Facebook and Twitter. So how are Hotels Portsea using the various options to connect with guests? By 20 September, 2010 Select ratingPoorOkayGoodGreatAwesome  Brand monitoring and best practices A CAPS LOCKED customer writes a complaint on Loews Hotels Portsea Facebook wall, and Loews answers…respectfully. Word of mouth Focusing on locals URBN’s online-only promotion.While the big Hotels Portsea have to be conscious of being active locally, smaller boutique Hotels Portsea are more concerned with perfecting local communication with guests and taking that level of engagement a step further. Traditional marketing versus social influencers Singaporean blogger Mr. Brown has a huge following and wields much influence in the country. Win his heart and win his followers.Langham’s Seah says, “Their (bloggers) influence is measurable and significantly, almost immediate — especially those with a strong following.” The best platform? Use it, don’t lose it Tags:  About the author: Chris Anderson is the Associate Editor of CNNGo. He manages the regional content, writes and updates the CNNGo home page. Read more about User Comments and Reviews What do you think? you may also like Photo Gallery Know an amazing Bar or Club?Be first to let us know. Just fill the information below and we’ll be sure to feature it on our site.Tell Us Describe It! Video Gallery